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Search results for: UX Strategy & Approach

Web Accessibility Overview for Executives

Web accessibility can seem too technical and confusing to understand. You likely just want to make sure you won’t get burned. In this article, we’ll talk about it in a totally different way – no technical terms, lots of analogies, and plain language about why you should care.

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Are you speaking your customer’s language?

Companies that lead with their own language and internal positioning generally make assumptions about the level of understanding or knowledge their audience has about them and the product or service they offer. As user experience practitioners we first try to understand how someone uses something instead of solving problems based on a collection of assumptions, technical feasibility and shortcuts.

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