Fear Not The Fold
In episode 017 we discuss the fold, what it is, where it came from, whether you should fear it (spoiler: you shouldn’t), and what you can do to create designs that encourage scrolling.
By Rebecca Grazzini Our last article shared five findings from our experiences in the usability lab in 2017. We wanted to share five more common yet simple insights that emerged as themes for many of the sites and applications we evaluated.
By Annette Gustafson & Rebecca Grazzini Budget constraints are real, and teams are being asked to do more with less all the time. But, failing to meet certain expectations can result in disappointed customers, regulatory or legal hassles, competitor disruption, and loss of business.