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Episode 001: Heuristic Evaluations: What and Why?

In this episode we discuss Heuristic Evaluations. What they are, how they’re conducted, how they are like shampoo and therapy. Nope, that’s not a typo. We also share 5 things we find in almost every evaluation we conduct so that you can learn from our experience and start improving your site or application right away.

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5 Ways to Build Trust with Your Users

Your website or application is often the starting point for your organization’s relationship with customers — and sometimes it’s the only point of contact. In this article, we take a closer look at why building trust with your users is so crucial, and we share 5 ways to build your user’s trust.

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Getting the Most from Your UX Prototype

Prototypes serve as the first step in the process of turning something theoretical into something real. In this article, we share how we create prototypes for user research as well as how our prototypes can be repurposed to provide long-term return on investment after user research is completed.

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A Successful Website Relaunch Doesn’t Happen by Accident

Anyone who’s been through enough site relaunches knows that last-minute panic and varying levels of anxiety come with the territory. Site relaunches require perfectly timed coordination of various disciplines in order to be successful. Some pretty obvious things can fall through the cracks and have a dramatically negative impact on a relaunch. To minimize this, here are some things to consider for your next relaunch.

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Are you speaking your customer’s language?

Companies that lead with their own language and internal positioning generally make assumptions about the level of understanding or knowledge their audience has about them and the product or service they offer. As user experience practitioners we first try to understand how someone uses something instead of solving problems based on a collection of assumptions, technical feasibility and shortcuts.

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