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A Successful Website Relaunch Doesn’t Happen by Accident

Anyone who’s been through enough site relaunches knows that last-minute panic and varying levels of anxiety come with the territory. Site relaunches require perfectly timed coordination of various disciplines in order to be successful. Some pretty obvious things can fall through the cracks and have a dramatically negative impact on a relaunch. To minimize this, here are some things to consider for your next relaunch.

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Are you speaking your customer’s language?

Companies that lead with their own language and internal positioning generally make assumptions about the level of understanding or knowledge their audience has about them and the product or service they offer. As user experience practitioners we first try to understand how someone uses something instead of solving problems based on a collection of assumptions, technical feasibility and shortcuts.

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