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Search results for: John Golden

Don’t be Afraid to Start with Research

We often work with clients to update systems that haven’t been refreshed in a long time. Frequently clients plan to ‘start from scratch’ but don’t want to take time to study their existing system. Up front user research allows us to identify and prioritize the key things we need to focus on as we move forward with redesigning a system. Learn how you can get a clear understanding about what works and what doesn’t.

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UX Doesn’t Stop at Design

Learn about the best way to ensure that you create an experience that meets the needs of your business and your users by allocating time and budget for UX collaboration throughout the implementation process.

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Are you speaking your customer’s language?

Companies that lead with their own language and internal positioning generally make assumptions about the level of understanding or knowledge their audience has about them and the product or service they offer. As user experience practitioners we first try to understand how someone uses something instead of solving problems based on a collection of assumptions, technical feasibility and shortcuts.

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It Is All about Consistency

Recognizable and familiar patterns are effective because they help set and maintain users expectations. It’s easy to confidently navigate a site or process under these conditions because you know what’s going to happen when you take an action.

The value of consistency is by no means limited to websites or applications. In this article, we hope to demonstrate its importance by taking a step outside the digital realm.

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