Search results for: Mahtab Rezai

Why Recruiting Can Make or Break a Research Study

The most frequently overheard comment during any usability study is: “Huh. I would never have guessed that!” You might think that is the most common quote because we test a lot of sites that are confusing, but you’d be wrong. That quote comes from clients in the observation room. No matter the type of business or website, we hear that quote at least once per usability study. Why? Because no matter how long you’ve worked on the website or how much you know about the product or business: you are not your target audience. Neither are your children, your co-worker, nor your neighbor.

Continue Reading...

When to Hire a Consulting Firm and when to Hire an Agency

One of the most common questions I’m asked when I describe what we do at Crux Collaborative is: “What makes you different from a digital agency?” followed closely by “So, when should we hire you rather than an agency?” This is a topic that I’ve touched on previously in our Point of View newsletter—and one that garners a lot of interest. But it’s one that comes up often enough that it’s worth continuing to discuss.

Continue Reading...

Introducing Crux Collaborative

The start of a New Year signals change – a chance to reset and begin anew. For some, this takes the form of an official New Year’s Resolution and plans for big life or behavior changes. For others, it is merely a time to reflect, assess, and reprioritize.

For us, the start of 2014 brings a new name, a new brand, and a continued commitment to a collaborative way of working – together and with our clients – to deliver the best user experiences.

EatonGolden is now Crux Collaborative.

Continue Reading...

Collaborative Sketching Takes Center Stage

On a daily basis, we at Crux Collaborative find ourselves in mid-conversation trying to hash out a UX solution, when the look happens. The look says we are not quite connecting here. It says words are not working. It says my context is different than your context.

Luckily, the look does not spell disaster! We just pull out a pad and pen or head to the nearest white board, and the magic of sketching leads us to a unified and better idea in a matter of minutes.

Continue Reading...

Constant Evolution

After almost 20 years of helping large companies deploy technology for business growth, Emily Eaton is leaving Crux Collaborative (formerly EatonGolden) to focus on helping individuals use technology for personal growth.

Her business partners, John Golden and Mahtab Rezai — along with the rest of the staff — will stay right where we are, and Crux Collaborative will continue to focus on providing best-in-class user experience research and consulting for transactional and business-critical websites and applications.

Continue Reading...

Deep expertise and focus: Why it matters

A speaker at a conference I recently attended made a series of statements that really resonated with me. I felt as though he was able to put into a few words something that I’d always been aware of, but had never been able to articulate, or describe.

Here’s what he said:

Continue Reading...

Let us know your name and email address and we’ll send you our newsletter.

First Name

Last Name

Email Address



Thank you!