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Search results for: Mike McClure

Is Mobile First Still Relevant?

If you’ve been involved in a website or application project in the last decade, you’ve heard the phrase “Mobile First” suggested as an approach. Like many, you nodded your head in agreement, knowing that trying to optimize for mobile after the fact is difficult. As a result, many projects have taken a mobile first approach. But, is it possible to create a defective desktop experience by using this approach? And have mobile devices evolved to the point where they don’t need special consideration anymore?

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Is Your Email Marketing a Decade Behind?

Email marketing is low cost, requires modest effort and can generate significant conversions. It’s a true no-brainer for outreach. But people with disabilities may not be able to navigate or read your emails. Learn some basic things you can do to improve your emails immediately and perhaps inspire changes in the industry that are long overdue.

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A Successful Website Relaunch Doesn’t Happen by Accident

Anyone who’s been through enough site relaunches knows that last-minute panic and varying levels of anxiety come with the territory. Site relaunches require perfectly timed coordination of various disciplines in order to be successful. Some pretty obvious things can fall through the cracks and have a dramatically negative impact on a relaunch. To minimize this, here are some things to consider for your next relaunch.

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UX Implementation with Crux Collaborative

Our focus here at Crux Collaborative is on developing the best possible user experience design for the interface. But we don’t build anything in a vacuum.
The successful launch of the complex, data driven web applications that we design requires coordination amongst numerous stakeholder groups.

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Your Online Training Materials Don’t Have to Suck

How do you know if you’re undermining the effectiveness of your online training? And how do you create and maintain a stellar online training experience in your organization?
In this Point of View article, we discuss ways to identify issues in your current online training materials, and what you can do to create a more effective training experience.

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Responsive Prototyping for Non-UXers

For those of us who work in UX, effectively communicating the ideas that are trapped in our heads can be dizzying. Combine that with the complexity designing for of mobile devices, and we have ourselves a serious challenge. For non-Uxers, the challenge can be even more daunting.

In this article, we’ll provide techniques and resources to help you to create your own responsive prototypes using applications and tools that are easy-to-use.

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Good for Business: A Custom Offline Demo of Your Secure Website

You’re wearing your matching socks and shoes. Your presentation is rehearsed and flawless. You’ve been “guaranteed” the test environment will work, so you can show off your site and impress a big potential client.

We’ve all been there. You know what comes next. You open the browser only to discover the test environment is down for maintenance or, even worse, it’s acting buggy.

Nothing derails a sales demo more powerfully than showing a site that doesn’t work. You may fumble around until you find a PDF with screen captures. But no amount of sweeping hand gestures and enthusiastic language can replace an actual working demo.

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Planning for Evergreen Systems

Crux Colloaborative is a user experience consulting firm. Designing great experiences for complex, data-driven systems is what we’re known for. One thing you might not know about us is that for some of our clients, we design, build, and maintain evergreen business critical web applications.

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User Experience Spring Inventory

Between looking for a good restaurant to finding affordable health care, our lives online can be pretty hectic. The day-to-day details and volume of work can sometimes make it difficult to see the forest for the trees. The first day of April is a great time to pause for a moment, take a fresh look at your website, and confirm whether or not you are meeting some basic user experience benchmarks. Don’t know which benchmarks to use? We’ve prepared a list.

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