Search results for: Rebecca Grazzini

Content Planning for Your Enterprise CMS: What, When and How?

Enterprise content management systems (ECMs) help companies efficiently manage content and keep it relevant and up-to-date. Starting with a solid understanding of your content is the key to getting the flexibility an ECM system promises. We’ll give you some tips for completing a content inventory to help you get the most out of your ECM site implementation.

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Why Recruiting Can Make or Break a Research Study

The most frequently overheard comment during any usability study is: “Huh. I would never have guessed that!” You might think that is the most common quote because we test a lot of sites that are confusing, but you’d be wrong. That quote comes from clients in the observation room. No matter the type of business or website, we hear that quote at least once per usability study. Why? Because no matter how long you’ve worked on the website or how much you know about the product or business: you are not your target audience. Neither are your children, your co-worker, nor your neighbor.

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