Search results for: Tony Johnson

Is Your Email Marketing a Decade Behind?

Email marketing is low cost, requires modest effort and can generate significant conversions. It’s a true no-brainer for outreach. But people with disabilities may not be able to navigate or read your emails. Learn some basic things you can do to improve your emails immediately and perhaps inspire changes in the industry that are long overdue.

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Keeping Up as Technology Changes

As technology and the tools we use evolve at an increasing pace, it’s a challenge to keep up with it all. I’m sure you feel the same. In this article, we share a few things that have changed recently due to changes in technology.

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Web Accessibility Overview for Executives

Web accessibility can seem too technical and confusing to understand. You likely just want to make sure you won’t get burned. In this article, we’ll talk about it in a totally different way – no technical terms, lots of analogies, and plain language about why you should care.

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5 Ways to Build Trust with Your Users

Your website or application is often the starting point for your organization’s relationship with customers — and sometimes it’s the only point of contact. In this article, we take a closer look at why building trust with your users is so crucial, and we share 5 ways to build your user’s trust.

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Getting the Most from Your UX Prototype

Prototypes serve as the first step in the process of turning something theoretical into something real. In this article, we share how we create prototypes for user research as well as how our prototypes can be repurposed to provide long-term return on investment after user research is completed.

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