Search results for: Tony Johnson

Understanding Google Tag Manager

Often, our direct clients would seem to be the most natural owners of setting up analytics tracking, but the custom coding that’s required has long made this impossible. Google has come up with a remarkable solution in Google Tag Manager (GTM). Learn how it might benefit your team.

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Collaborating with IT: Our Approach

More than one-third of all technology spending is now controlled outside the IT department, yet IT remains accountable for the overall impact of technology inside and outside the organization. We strive to involve and support IT when planning, designing, and implementing user experience solutions.

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What are the Actual Deliverables?

It’s likely your organization’s stakeholders have some understanding of what digital success looks like in this new world. But one of the first things you may be asked when it comes to a multi-device interactive project is “What are the actual deliverables?”

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Collaborative Sketching Takes Center Stage

On a daily basis, we at Crux Collaborative find ourselves in mid-conversation trying to hash out a UX solution, when the look happens. The look says we are not quite connecting here. It says words are not working. It says my context is different than your context.

Luckily, the look does not spell disaster! We just pull out a pad and pen or head to the nearest white board, and the magic of sketching leads us to a unified and better idea in a matter of minutes.

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