Search results for: Tony Johnson

5 Ways to Build Trust with Your Users

Your website or application is often the starting point for your organization’s relationship with customers — and sometimes it’s the only point of contact. In this article, we take a closer look at why building trust with your users is so crucial, and we share 5 ways to build your user’s trust.

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Getting the Most from Your UX Prototype

Prototypes serve as the first step in the process of turning something theoretical into something real. In this article, we share how we create prototypes for user research as well as how our prototypes can be repurposed to provide long-term return on investment after user research is completed.

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What Is the Business Case for Responsive Design?

Responsive design costs more and research indicates users prefer personal computers for complex tasks. Should your company invest in responsive design if you’re not sure your customers want it? In this article, we’ll help you weigh the pros and cons so that you can make the best possible decision for your organization.

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Business Objectives and Page Speed

Websites on the whole are getting slower, instead of faster. We can attribute much of the slowdown to a disconnect between the design process and the real world speed after implementation. In this article, we take a look at the impact of web performance on your business goals.

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Understanding Google Tag Manager

Often, our direct clients would seem to be the most natural owners of setting up analytics tracking, but the custom coding that’s required has long made this impossible. Google has come up with a remarkable solution in Google Tag Manager (GTM). Learn how it might benefit your team.

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Collaborating with IT: Our Approach

More than one-third of all technology spending is now controlled outside the IT department, yet IT remains accountable for the overall impact of technology inside and outside the organization. We strive to involve and support IT when planning, designing, and implementing user experience solutions.

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