The Crux of It Podcast: 10 minutes, 1 topic — Hosted by Mahtab Rezai


Bite-sized UX. A podcast
about users, experiences,
user experiences, and
everything in-between.


Episode 001: Heuristic Evaluations: What and Why?

In this episode we discuss Heuristic Evaluations. What they are, how they’re conducted, how they are like shampoo and therapy. Nope, that’s not a typo. We also share 5 things we find in almost every evaluation we conduct so that you can learn from our experience and start improving your site or application right away.


Episode 002: UX of Delivering Healthcare Online

In episode 002 of The Crux of It, we talk about the defining characteristics of an audience that’s seeking care online and tell you about 4 things to avoid when designing user experiences that deliver healthcare online.


Episode 003: Design Patterns are Your Friends

In episode 003 of the Crux of It, we focus on design patterns – what they are, why they matter, and we address 4 design patterns to pay attention to in order to improve usability.


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