Modern Brand Standards - What Not To Forget
In episode 019 of the Crux of It, we discuss important things to consider and include when developing brand standards and guidelines for organizations and products that are going to need to address digital experiences and apps. We delve into the most common misses and mistakes we see when it comes to brand standards and digital.
By Annette Gustafson Open any brand guidelines and you’ll see that typography, along with color, logo, and imagery are the core elements of a visual design system. Despite the nature of the digital realm in communications, many brand guidelines still focus on print standards and guidelines.
Latest POV Article
By Mike McClure As the saying goes, you never get a second chance to make a first impression. Your sales team knows this all too well. No doubt, they have a wealth of horror stories about not being able to access Wi-Fi on the convention floor or at the client site. They’ve had that moment where they’re desperately searching for a PowerPoint to take the place of demonstrating your businesses unique experience to potential clients.
By Rebecca Grazzini While your team thinks through the details of onboarding new users to your system, don’t forget about the times throughout your process where some interstitial onboarding can be critical. Don’t leave your users stranded as you introduce new complex concepts.