Modern Brand Standards - What Not To Forget
In episode 019 of the Crux of It, we discuss important things to consider and include when developing brand standards and guidelines for organizations and products that are going to need to address digital experiences and apps. We delve into the most common misses and mistakes we see when it comes to brand standards and digital.
By Annette Gustafson Open any brand guidelines and you’ll see that typography, along with color, logo, and imagery are the core elements of a visual design system. Despite the nature of the digital realm in communications, many brand guidelines still focus on print standards and guidelines.
By Rebecca Grazzini While your team thinks through the details of onboarding new users to your system, don’t forget about the times throughout your process where some interstitial onboarding can be critical. Don’t leave your users stranded as you introduce new complex concepts. Instead, making sure everyone has access to critical instructional content and knows how to access it will help your users feel confident and remain engaged in your service.
By Annette Gustafson & Rebecca Grazzini Budget constraints are real, and teams are being asked to do more with less all the time. But, failing to meet certain expectations can result in disappointed customers, regulatory or legal hassles, competitor disruption, and loss of business.