Modern Brand Standards - What Not To Forget
In episode 019 of the Crux of It, we discuss important things to consider and include when developing brand standards and guidelines for organizations and products that are going to need to address digital experiences and apps. We delve into the most common misses and mistakes we see when it comes to brand standards and digital.
Open any brand guidelines and you’ll see that typography, along with color, logo, and imagery are the core elements of a visual design system. Despite the nature of the digital realm in communications, many brand guidelines still focus on print standards and guidelines.
With so much focus on the functionality and limitations, we often see the visual guidelines for web application development suffer and result in inconsistency. Learn how to be sure your guidelines and pattern libraries are always focused on usability.
You’ve heard the phrase “Mobile First” and, like many, you nodded your head in agreement, knowing that trying to optimize for mobile after the fact is difficult. But, is it possible we're creating defective desktop experiences by using this approach?