Modern Brand Standards - What Not To Forget
In episode 019 of the Crux of It, we discuss important things to consider and include when developing brand standards and guidelines for organizations and products that are going to need to address digital experiences and apps. We delve into the most common misses and mistakes we see when it comes to brand standards and digital.
By Annette Gustafson Open any brand guidelines and you’ll see that typography, along with color, logo, and imagery are the core elements of a visual design system. Despite the nature of the digital realm in communications, many brand guidelines still focus on print standards and guidelines.
By Rebecca Grazzini Do you have a mechanism in place to communicate to your customers and users if your site or system experiences a critical failure? If not, there’s no time like the present to identify a strategy that will inform your users of the problem and communicate key details about the outage.