PRINCIPAL & PRESIDENT
John’s interactive media design career began in 1995, when he was hired to design CD-ROMs teaching people how to win video games. Since then, he’s worked with many Fortune 500 companies and large not-for-profit organizations, helping them create successful business-focused websites and applications.
A believer in user experience work as an indispensable part of the design and development process, John enjoys watching his clients turn a newfound understanding of customer behavior patterns into revenue. “This isn’t some ‘nice-to-have,’” he says. “It’s foundational work that helps serious clients connect effectively with users and their goals.”
Solving for both user goals and business objectives is no mean feat, but the Crux Collaborative emphasis on user research makes it possible. Crux clients understand the importance of observing how users interact with their applications. “It’s great collaborating with internal terms that grasp the value of this work,” says John. “We love taking our clients from disjointed web applications to intuitive interfaces.”