How Modern Applications Can Improve UX

Occasionally, changes in web technologies come along that warrant understanding by everyone involved from concepting to launch because of the impact on user experience. In this article, I’ll provide a brief overview of some recent trends that are fundamentally changing the way websites work.

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Is Mobile First Still Relevant?

If you’ve been involved in a website or application project in the last decade, you’ve heard the phrase “Mobile First” suggested as an approach. Like many, you nodded your head in agreement, knowing that trying to optimize for mobile after the fact is difficult. As a result, many projects have taken a mobile first approach. But, is it possible to create a defective desktop experience by using this approach? And have mobile devices evolved to the point where they don’t need special consideration anymore?

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Don’t be Afraid to Start with Research

We often work with clients to update systems that haven’t been refreshed in a long time. Frequently clients plan to ‘start from scratch’ but don’t want to take time to study their existing system. Up front user research allows us to identify and prioritize the key things we need to focus on as we move forward with redesigning a system. Learn how you can get a clear understanding about what works and what doesn’t.

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Is Your Email Marketing a Decade Behind?

Email marketing is low cost, requires modest effort and can generate significant conversions. It’s a true no-brainer for outreach. But people with disabilities may not be able to navigate or read your emails. Learn some basic things you can do to improve your emails immediately and perhaps inspire changes in the industry that are long overdue.

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